Pricing without apology

Cheap customers cost more support. I learned that the hard way.

What changed

I stopped explaining discounts in the first sentence. The page leads with outcome, then price.

Plan	Who it’s for	Price
Starter	Solo makers testing	$19/mo
Pro	People already charging	$49/mo

Scripts I use

• “This is the price for people who want it now.”
• “If budget is tight, start with the free template.”

No apology. No fake scarcity.

If someone pushes back, I ask what result they need — then I either help or point them elsewhere. Both outcomes are fine.